Friday, November 12, 2021

2021 Week 9 NFL TV Ratings

The weekly Sports Media Watch ratings talk...

  • FOX National:  Packers-Chiefs was in 93% of the markets, and they still turned out, even though Rodgers is a lying pig.  12.6 rating, almost 24.4 million viewers.  Best Week 9 game since Peyton vs. Brady seven years ago.  Up 2% ratings and 7% viewers over a big Cowboys game in the slot last year.
  • Also the best Sunday afternoon game of the year, and only eclipsed by the season-opener and the Tom Bradys playing in New England.
  • FOX Regional:  Cowboys led a big first half of the FOX double:  8.15 rating, almost 15.2 million viewers.  Up by almost a factor of half over last year.
  • CBS Single:  Someone had to take the hit.  7.3 rating, 14 million viewers, down 16% ratings, 11% viewers from last year.
  • SNF:  Not good.  8.1 rating, 14.2 million viewers -- down about 15% from last year in both measures.  That was also Titans-Rams, which might give you an idea that the NFL is probably eyeing both teams with a wary eye.
  • MNF:  No Manningcast (we get another one this week), but the Steelers-Bears farce drew a 6.8 rating and 12.1 million viewers -- 15% up in ratings, 18% in viewers.
  • Sports Media Watch notes the only week ESPN has not improved, this year over last, was a dualcast with ABC in Week 2 of 2020.  Eight of nine so far, with the Manningcast aiding in that realm several times.

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