Friday, December 3, 2021

TV Ratings: Weeks 11 and 12 of 2021 for the NFL...

I could've SWORN I did the Week 11 post, but I guess because of the Thanksgiving games, etc., it got through.

So I have both Weeks 11 and 12 to do then:

Usual source:  Sports Media Watch

Week 11:

Not the world's greatest week:

Thursday:  Patriots-Falcons drew a 7.7 rating and 13.5 million viewers (down about 8-9% in both measures from last year)

Sunday CBS Single:  Without a front game, CBS slumped to a 6.0 rating and 11.17 million viewers, down about a quarter in both measures from last year.

Sunday FOX Early:  FOX was the only real winner of Week 11.  Led by Minnesota's upset of the Packers, 9.15 rating, 17 1/4 million viewers (and they got about the quarter of both measures gained over last year that the single lost on the other network!).

Sunday FOX Late:  Dallas-Kansas City went huge:  A 14.4 rating and over 28 million viewers (up 14% ratings and 17% viewers over the late window in 2020).

Sunday Night:  Pittsburgh-Chargers was a big fat NOPE for NFL fans:  8.05 rating, 14 1/2 million viewers, down about a quarter from last year.  Worst rated SNF game of the year, just beating out Rams/Titans, which had a smidge fewer viewers.

Monday Night:  Giants-Tampa didn't do so well for ESPN.  11.92 million viewers, down about 6%.  And if I recall correctly, that had a Manningcast.

Week 12, Thanksgiving Week:

Detroit:  10.6 rating, 26.75 million viewers.  Flat on the rating, but 14% more viewers.

Dallas:  13.1 rating, 37.84 million viewers.  +10% ratings, +25% viewers.  The largest regular season NFL audience since NINETEEN NINETY-THREE!  (That year's Dallas Thanksgiving game.)  In the Nielsen era going back to 1988, this game was the third most-watched regular-season NFL contest.  (#1 is Giants-49ers Week 13 1990, which drew over 41 million viewers)

There was no third game last year, so the comparison is with two years ago.

Third Game:  8.0 rating, 19.34 million viewers.  -19% ratings, -7% viewers.

Sunday CBS Single:  Again, no lead game, so the single block went splat:  6.5 rating, 11 3/4 million viewers.  Down about a quarter in each measure.

Sunday FOX Early:  Bucs-Colts in about 60% led to a winner for FOX:  8.3 rating, 15 million viewers, up 7% ratings, 12% viewers.

Sunday FOX Late:  Packers-Rams scored well.  13,0 rating, 24 2/3 million viewers.  Up a tick in the rating, up 7% in viewers.  It's in the top six for regular-season games in both measures (#5 rating, #6 viewers).

Sunday Night:  Cleveland-Baltimore drew an 8.8 rating and 16 1/4 million viewers, down just a couple ticks in each measure.

Monday Night:  Seattle's dudfest with Washington drew 10.9 million viewers, down 4%

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