The COVIDLympics, Day Six, Part Three: The Numbers Are NOT GOOD...

Sports Media Watch:

Primetime ratings are NOT GOOD...

• Saturday night:  15.3 million viewers across all platforms -- down 35% from the 23.5 million five years ago.  First night since 2004 that any night of coverage on NBC had not gotten 20 million.
• Sunday night:  19.2 million TV, another 660,000 streaming -- but still down nearly 40% from 31.8 million in Rio, and that was about 11% down from 36 million in London!
• Monday night:  16.8 million, including streaming.  Rio was 31.5 million -- 47% drop.
• Tuesday night:  16.2 million, and a 55% drop.

You might as well start the discussion about the American political ramifications on sports.  It's clear where this is coming from.  If even the Olympics are now halving their viewership due to "Get woke, go broke..."....