Primetime numbers, from Sports Media Watch:
- Monday night, down 38%
- Middle Sunday night, down 43%
- Middle Saturday night, down 44% to the lowest viewing numbers in the history of American metered broadcast of the Olympics (that record was set three days previous)
- In fact, Monday night broke a string of seven consecutive 40+% losses...
- NBC alone suffered a 57% loss from Rio
- For the last week's ratings period, NBC alone did obviously win the major-network ratings, but with numbers 52% down from Rio.
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