Thursday, September 14, 2017

NFL Ratings Week 1: The numbers are finally in, and they are NOT good news for the NFL.

It'll take Week 2 to probably remove any Irma influence from these numbers, but a lot of the pro-boycott people on the Right are going to love the Nielsen news that Sports Media Watch just came out with.
  • FOX's national window (late afternoon, 90% Packers-Seahawks) was down almost 20% from last year (-18% in ratings, -17% viewers).  I would say that's probably boycott-related, as the Seahawks have become one of the louder teams against the Kaepernick blackballing, although we won't know for sure until this week.
  • FOX regional coverage (the early slot) was worse!  Down 28% on both measures.
  • Lowest ratings on both ends of the doubleheader for Week 1 in nine years.
  • According to the article, The Weather Channel's Hurricane Irma coverage had over four million viewers.
  • CBS fared no better.  In their single AFC slot, they were the same -18% in ratings and -17% in viewers FOX's national window was.  Compared to FOX"s single Week 1 slot two years ago, that single slot has now lost one-third of it's viewers.
  • Lowest ratings for the single slot in eight years.
  • However, in a signal we may be headed for America's Team GrabHerInThePussy, the NBC Sunday nighter, with the Cowboys, was actually up from last year (marginally), but still down double-digits from the Sunday nighter two years ago, which was the same matchup.
  • Right-wing websites are now collating lists of protesting players.  One has to wonder when this stops being to list the NFL (as one I won't like to says) being in "panic mode" and starts saying "Go after these people..."

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