Super Bowl LII(E), One Versus All: It's Already Starting

The bullshit Super Bowl that's a foregone conclusion really appears to be hitting overdrive.

Why?

Windows main page Sports app had these two stories come up for me first:

"It's the Patriots' Stage:  All the Rest are Merely Players"

and

"Who's the GOAT?  Brady or Jordan?"

WHY THE FUCK DO WE EVEN DO THIS GAME THEN?