$uper Bowl $eahawk$: And the most important numbers of the day just came in...

The Ratings Report.

This is usually true every year, because the Super Bowl is, and largely by a multiplicative amount, the most-watched event of the television year.

More so this year with the Terrorist Point USA and MAGA screaming.

Well, the verdict came in late this afternoon.

And, per Sports Media Watch:

If there was a boycott, then MAGA and TPUSA can claim a fair, if not substantial, victory in the ratings numbers (that is, the percentage of all television sets viewing the given event).

Super Bowl LX, with a comparative game structure (basic non-competitive blowout throughout), lost 6% of that percentage of TV sets viewing.

LIX:  41.7

LX:  39.4

The share was also down 4 points -- 83% of all television sets turned on during the game were watching the game at LIX.  LX?  79%. 

It is the first non-COVID Super Bowl to fall below a 40 since 1990.  To give a comparison, once you go back from 1990, you'd have to go back to Super Bowl IV to get a rating that low.

That's the good news for TPUSA and MAGA.

There is some bad news however, and it comes in two flavors.

First, the viewer total for Super Bowl LX was 124.9 million, a decline of slightly over 2%.

LIX:  127.7M

LX:  124.9M

TPUSA/MAGA may still attempt to claim a victory here as well, but they might have a bit of a problem here more than above.  Two reasons:

First, the number still represents the second-highest Neilsen viewership in Super Bowl history (behind LIX).

And second is this little thing called Taylor Swift.  One COULD make the case the entire almost three million could've been the Swifties tuning out because their girl's fiancee was not in the game.

And then the main event:  The halftime show.

LIX claimed 133.5 million, a Super Bowl record.

LX did fall down about 4%, to 128.2 million.  Far below claims of 10, 20 million -- I heard one claim on their social media saying half the viewers of the game left before the show.

They can claim a victory here too, maybe.  But there's one problem:

Almost three million of that would've had to have been a full boycott of the game, leaving the real departure to the Charlie Kirk Satanist Memorial Event somewhere around 2 - 2 1/2 million.

So, verdict?

It might well be a victory for MAGA, but it will be very overstated on their part.