Doritos, as part of the Super Bowl, unveiled a unique bag for this year's Super Bowl.
It doubles as a breathalyzer. You breathe into the bag, and it turns green, your BAC is below a certain point. Red, and you better get somebody else to drive.
That didn't stop some police from taking a shot at the entire project last week:
If you have to blow into a Tostitos bag to know if you're intoxicated, for the love of all that is holy, DO NOT DRIVE https://t.co/gnTcIIL7Oj— Lawrence Police (@LawrenceKS_PD) January 26, 2017
Yep, that's the Lawrence, Kansas Police Department's Twitter account, completely missing the entire point Doritos is making out of this!
And, now that the story behind the bag is coming out, doubly so!!!
According to numerous media sources, but I found it from Arash Markazi at ESPN: Delanie Walker played in Super Bowl XLVII, and his aunt and uncle were at the game to see him play.
It would be the last day of their lives -- both lost their lives in a car crash, with a drunk driver.
Walker used that as an impetus to partner with Doritos to create the breathalyzer.
So thank you Delanie Walker and boo on the Lawrence PD for completely missing the point.
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