"No More" is a SHAM, Part 396.

My friend pointed this out to me today, and we are both utterly STUNNED.

No More is a FUCKING SHAM.  And Deadspin put up an article today to (further) prove it.

I believe Deadspin had already put out a list of the companies and spin doctors which basically proved on Super Bowl Sunday that the whole No More initiative is a scam.

Before they do, they try to address that "any help is welcome".

I disagree, because I believe No More to be nothing more than a fucking cover-up by a $10,000,000,000/year industry which WOULD NOT EXIST without abuse and violence in all of it's forms.

Without domestic violence, rape, abuse of all violent forms, etc., THERE IS NO FOOTBALL.

And that operates on all ends of the spectrum, and manifests itself to all parties involved.  From the CTE and it's induced criminality to the overt criminality allowed by Football Man as Protected Man, the sport and game do not exist without this violence, and anyone with a brain knows it.

And, to make matters worse, it now appears as if some of the exposition of the violence and corruption has actually HELPED the sport:  This year's Super Bowl, between an open team of Cheats and an open team of Thugs, with two weeks of talk about mostly the former, was the highest-rated program in US television history.  Latest figures put viewership at over 114 million.

So why would the NFL do any more than just hope to wave it's hands and let the people think something is being done about domestic violence.

How about we ask the wife of Rob Bironas, who probably saw her husband get so brain-damaged that he'd combine alcohol and Ambien and sleep-drive his way to death...

Much to my shock, the Deadspin article actually reports the No More brand (meant to unify the anti-domestic violence initiatives of a number of companies under one nice bow) was NOT created by the NFL in 2014.  It was actually somewhere between 12 and 18 months old by then.  Started in research in 2009, it launched officially (complete with logo products) in 2013.

When asked by the writer of the article what No More was actually supposed to mean, it became clear pretty quickly that it was the domestic-violence ripoff of the AIDS ribbon -- to put a nice, neat little package on the situation and raise awareness in that manner (and do precisely ZERO more than that!).

EVERYTHING about No More is corporate, the article reveals -- from the makers of the logo product to Jane Randel, the CYA expert the NFL brought in to cover it's tracks.

And the article then goes as to how the corporatization and the monetization of the logo and the words No More goes about the same route the AIDS ribbon did when the original awareness was destroyed for making a buck or two.

Basically, the final paragraph Deadspin's Diana Moskovitz put to the article said it better than I could, so I'll end it with that (emphasis mine):

"This is how low our standards are. Gesture toward a good cause and you're practically unassailable. No More gave Goodell and the NFL a cheap and perfect way out of a public relations disaster and we shouldn't be surprised. We do the exact same thing every day when we throw on our Toms, our pink baseball hats, and our latest rubber bracelet of choice, shopping our way into another day with pure hearts and clean consciences."