I don't know what it is. It's not just the election, since it applies to the Sunday games (for the most part) as well. My anonymous friend and I talked about this last night, and we both discounted theories of the crooked officiating (25-30 years) and the dirty hits finally coming to awareness (5-6 years).
But NFL ratings are (finally and justifiably) in the toilet!!!
My friend came up with an interesting theory: That a lot of this is a function of the players and owners just doing this for the money. As money gets tighter for the rest of us, so does our patience with the likes of (to use an obvious example from baseball) Zach Grienke, who traded a 4th straight division title for "getting paid" on one of the worst teams in baseball!
Whatever the reason: Sports Media Watch reports that Monday Night Football was off about 10% year-over-year again. 8 rating and 13.2 million viewers. Lowest-rated Week 4 in five years.
There were seven NFL "slots" last week. All declined in rating, all but one in viewers.
26 total "Slots" for the year. 21 down in rating, 20 in viewers.
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